Building on North Light's substantial success with basic design books, this guide empowers designers, copywriters, marketing coordinators and other creative professionals with the knowledge to compose powerful printed communications.Each chapter features basic terminology and concepts, accompanied by easy-to-reference guidelines for putting these principles into practice. Additionally, readers will learn the psychology at work behind a range of sample layouts, giving them a better perspective on how effective design works.Three sections take readers through every step of formatting a great design, from choosing type and adding graphics to manipulating layouts for optimal impact.
- ISBN10 1581800738
- ISBN13 9781581800739
- Publish Date 1 March 2001
- Publish Status Cancelled
- Out of Print 20 October 2003
- Publish Country US
- Publisher F&W Publications Inc
- Imprint North Light Books
- Format Paperback
- Pages 176
- Language English