With the focus shifted to business management, BUSINESS MANAGEMENT 13E, formerly Business Principles and Management, approaches business operations from the entrepreneurial and management perspective. Finance, marketing, and human resources are some of the topics explored. A new introductory chapter has been added that provides an overview of management, discusses the history of management, and compares management approaches and philosophies. An additional new chapter focuses on data analysis and decision-making, demonstrating the importance of math, statistics, and quantitative decision-making. BUSINESS MANAGEMENT 13E provides business management concepts and principles in a realistic, investigative, and enriching manner. All the functions of business management are covered extensively, including the use of technology and communication as tools of business. Enjoy exploring the global dimension of business and possible career opportunities as this text brings the world of business to your class.
- ISBN10 1111571724
- ISBN13 9781111571726
- Publish Date 16 March 2012 (first published 1 February 2012)
- Publish Status Active
- Out of Print 27 May 2015
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western College Publishing
- Edition 13th Revised edition
- Format Hardcover
- Pages 736
- Language English