Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. This edition contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.
- ISBN10 1292078006
- ISBN13 9781292078007
- Publish Date 26 March 2015 (first published 2 April 2009)
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 10th edition
- Format Paperback
- Pages 544
- Language English