Meetings, Expositions, Events and Conventions: An Introduction to the Industry, Global Edition

by George G. Fenich

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For use in events and convention management courses Experience the World of Meetings, Expositions, Events, and Conventions Meetings, Expositions, Events, and Conventions: An Introduction to the Industry acquaints students with the burgeoning field of event planning. Constructed with the Delphi method based on the opinions of experts and educators, the text is divided into the most up-to-date and relevant topics of the MEEC world. A comprehensive overview of all aspects of the MEEC industry, the Fourth Edition is the ideal text with which to introduce newcomers to this broad field. The text features case studies and examples that help students relate the material to a future career in Event Planning, as well as major trends in this fast-growing field.
  • ISBN10 1292093765
  • ISBN13 9781292093765
  • Publish Date 21 August 2015 (first published 21 November 2011)
  • Publish Status Out of Print
  • Out of Print 15 March 2021
  • Publish Country GB
  • Imprint Pearson Education Limited
  • Edition 4th edition
  • Format Paperback
  • Pages 320
  • Language English