The fifth edition of Marketing is a direct response to substantial changes which have occurred in marketing thinking and practice in the past six years. All the basic material has been revised, updated and, in many cases, extended to ensure the complete coverage expected of what has become the best known and widely used British text book on the subject. The marketing of services is the subject of a new chapter on its own as is the impact of information technology.
- ISBN10 0333171691
- ISBN13 9780333171691
- Publish Date December 1974 (first published 21 January 1971)
- Publish Status Out of Print
- Out of Print 13 March 1992
- Publish Country GB
- Publisher Pan Macmillan
- Imprint Macmillan
- Edition 2nd Revised edition
- Format Paperback
- Pages 316
- Language English