Features examples of global initiatives by well-known companies such as AOL, Bertelsmann, Coca-Cola, and United Airlines. Written by two leading consultants with an in-the-field perspective. Explains how to utilize technology to globalize a business.
- ISBN10 1280342552
- ISBN13 9781280342554
- Publish Date 8 November 2002 (first published 21 May 2002)
- Publish Status Active
- Out of Print 4 November 2014
- Publish Country US
- Imprint John Wiley & Sons
- Format eBook
- Pages 289
- Language English