Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by a unique, free DVD with video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field.
- ISBN10 0314631542
- ISBN13 9780314631541
- Publish Date 20 July 1997 (first published December 1988)
- Publish Status Out of Print
- Out of Print 17 October 2003
- Publish Country US
- Imprint West Publishing Co
- Format Hardcover
- Pages 500
- Language English