A current introductory business text which continues to inform the student about the important facets of today's business world. Now in its third edition "Business" covers an array of contemporary international issues, the ethical and legal environment, technology, service operations and social responsibility. The authors feature a strong focus on high quality/high productivity issues with an excellent discussions on the total quality management concept and looks at today's business diversities - entrepreneurship, multiculturalism, family businesses, franchises and medium sized business. States. Recognising Business Trends and Challenges. Conducting Business Ethically and Responsibly. ORGANIZING AND MANAGING BUSINESSES Managing the Business Enterprise. Running the Small Business. Setting Business Goals and Strategies. Organising the Business Enterprise. MANAGING PEOPLE IN ORGANIZATIONS: Motivating, Statisfying, and Leading Employers. Managing Human Resources. Dealing with Organised Labor.
- ISBN10 0131773615
- ISBN13 9780131773615
- Publish Date 21 August 1995 (first published January 1989)
- Publish Status Out of Print
- Out of Print 11 June 2013
- Publish Country GB
- Publisher Pearson Education Limited
- Imprint Prentice-Hall
- Edition 4th edition
- Format Hardcover
- Language English