Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.
- ISBN10 0029461804
- ISBN13 9780029461808
- Publish Date June 1985 (first published 1 April 1982)
- Publish Status Out of Print
- Out of Print 11 April 1995
- Publish Country US
- Publisher Cengage Gale
- Imprint Macmillan Library Reference
- Edition 2nd Revised edition
- Format Paperback
- Pages 780
- Language English