Contemporary research in strategic management combined with Business Week material provides a currency and uniqueness to this book. Full Business Week cue studies include Yahoo, IBM, Lucent, Sony, and Daimler Chrysler.
- ISBN10 0072290757
- ISBN13 9780072290752
- Publish Date 1 January 2000 (first published December 1985)
- Publish Status Active
- Out of Print 17 October 2003
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Inc.,US
- Edition 7th Revised edition
- Format Hardcover
- Pages 1000
- Language English