Advertising and Promotion Management

by John R. Rossiter and Larry Percy

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  • ISBN10 0070539073
  • ISBN13 9780070539075
  • Publish Date 1 January 1987
  • Publish Status Out of Print
  • Out of Print 4 July 2001
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw-Hill Inc.,US
  • Format Hardcover
  • Pages 648
  • Language English