The tenth in the series on British dress, this covers a period of dramatic change marked by Teddy Boy, beatnik, "swinging 60s" and hippy fashions. Trends include an increase of colour, unisex designs, informality and greater use of man-made fibres. The author ties in developments with social change, noting how women's increasing freedom and equality was reflected in the trouser suit, jeans and T-shirt; how the communication revolution created an atmosphere of striking but short-lived fashions such as hot-pants. The period also saw the end of the dominance of haute couteriers and the emergence of cheap, easy-care, mass-produced clothes aimed particularly at the young. Marion Sichel began her career as a costume designer for the theatre and now devotes her time to costume research.
- ISBN10 0713415096
- ISBN13 9780713415094
- Publish Date 25 October 1979 (first published 17 March 1977)
- Publish Status Out of Print
- Out of Print 12 July 2000
- Publish Country GB
- Publisher Pavilion Books
- Imprint Batsford Ltd
- Format Hardcover
- Pages 72
- Language English