Grewal/Levy's Marketing shows today's social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers.
Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and regularly updated grewallevymarketing.com blog will keep classroom discussions current and engaging.
- ISBN10 1260428257
- ISBN13 9781260428254
- Publish Date 17 January 2019 (first published 18 December 2017)
- Publish Status Out of Print
- Out of Print 9 August 2023
- Publish Country US
- Imprint McGraw-Hill Education
- Edition 7th ed.
- Format Paperback
- Pages 1408
- Language English