Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text.The fifteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
- ISBN10 1260300161
- ISBN13 9781260300161
- Publish Date 24 January 2018
- Publish Status Active
- Publish Country US
- Imprint McGraw-Hill Education
- Edition 15th ed.
- Format Paperback
- Pages 576
- Language English