Features: -covers "must know" aspects of fashion retailing: the role of research, choosing the store's location and layout, recruiting and training employees, accounting, buying and pricing, and advertising and promotion -provides a solid understanding of financial statements, methods for determining inventory, expense controls, and computerized accounting and inventory control systems -"small store applications" section in every chapter relates content to small establishments -"fashion retailing spotlights" focus on creative techniques that such companies as Nordstrom have used to succeed in fashion retailing -the appendix reviews typical, on-the-job math skills required in fashion retailing and includes a survey of careers in the fashion field ALSO AVAILABLE Fashion Retail Video Series, ISBN:0-8273-5758-3 INSTRUCTOR SUPPLEMENTS CALL CUSTOMER SUPPORT TO ORDER Instructor's Guide, 0-8273-5622-6
- ISBN10 1609019059
- ISBN13 9781609019051
- Publish Date 7 September 2015 (first published 1 December 1992)
- Publish Status Active
- Publish Country US
- Publisher Bloomsbury Publishing PLC
- Imprint Fairchild Books
- Edition 3rd edition
- Format eBook
- Pages 384
- Language English
- URL http://bloomsbury.com/