For undergraduate and graduate courses in technology strategy, management of innovation and technology, technology entrepreneurship, and engineering management.
This book emphasizes how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance. It helps students to understand the process of technological change; the ways that firms come up with innovations; the strategies that firms use to benefit from innovation; and the process of formulating technology strategy.
- ISBN10 1306122201
- ISBN13 9781306122207
- Publish Date 1 January 2013
- Publish Status Active
- Out of Print 29 April 2015
- Publish Country US
- Imprint Pearson
- Format eBook
- Pages 387
- Language English