With over 33,500 copies sold of the previous edition, the winning formula of this incredibly successful book will remain the same. From SWOT analysis and core competencies to risk reward analysis and the innovation circle, Key Management Models explains each model in a clear, structured and practical way.
There is a brief overview of each of the 61 essential models that spans no more than
3-4 pages. For each model you will find:
* The model in a nutshell ('the big idea')
* Its applicability ('when to use it')
* The practicalities of applying it ('how to use it')
* A critical appraisal ('the final analysis')
The PERFECT reference book, no matter what business you're in.
- ISBN10 1322458294
- ISBN13 9781322458298
- Publish Date 1 January 2014 (first published 18 December 2008)
- Publish Status Active
- Out of Print 21 April 2015
- Publish Country US
- Imprint Pearson Education Limited
- Format eBook
- Pages 345
- Language English