"Strategic Marketing" examines the key issues and variables in selecting a strategy. It emphasizes marketing strategy that incorporates business strategy issues. Emphasis on services as well as products is expanded in the fourth edition. The book is designed around a marketing planning approach with a clear emphasis on how to do strategic analysis and planning. Three fourths of the cases are new to the fourth edition plus there are many significant changes, additions and new examples.
- ISBN10 0256033706
- ISBN13 9780256033700
- Publish Date 1 January 1987
- Publish Status Out of Print
- Out of Print 12 April 1991
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint Irwin Professional Publishing
- Edition 2nd Revised edition
- Format Paperback
- Pages 679
- Language English