Gary L Lilien

35 books • 1 series

Feb 19, 2019
Cover of Optimal Weightlifting (Classic Reprint)

Optimal Weightlifting (Classic Reprint)

Jan 6, 2019
Cover of A Marketing Promotion Model With Word of Mouth Effects (Classic Reprint)

A Marketing Promotion Model With Word of Mouth Effects (Classic Reprint)

Dec 25, 2018
Cover of Emerging Approaches to Retail Outlet Management (Classic Reprint)

Emerging Approaches to Retail Outlet Management (Classic Reprint)

Dec 7, 2018
Cover of Advisor 1: A Descriptive Model of Advertising Budgeting for Industrial Products (Classic Reprint)

Advisor 1: A Descriptive Model of Advertising Budgeting for Industrial Products (Classic Reprint)

Nov 14, 2018
Cover of Model Relativism: A Situational Approach to Model Building (Large Text Classic Reprint)

Model Relativism: A Situational Approach to Model Building (Large Text Classic Reprint)

Feb 22, 2018
Cover of Industrial Advertising Effects and Budgeting Practices

Industrial Advertising Effects and Budgeting Practices

Apr 21, 2017
Cover of Principles of Marketing Engineering and Analytics

Principles of Marketing Engineering and Analytics

Oct 18, 2013
Cover of Optimal Weightlifting - Primary Source Edition

Optimal Weightlifting - Primary Source Edition

Sep 15, 2011
Cover of A Utility Model for Product Positioning

A Utility Model for Product Positioning

Sep 14, 2011
Cover of A Repeat Purchase Diffusion Model

A Repeat Purchase Diffusion Model

Sep 8, 2011
Cover of Optimal Weightlifting

Optimal Weightlifting

Sep 2, 2011
Cover of A Model for Manpower Management

A Model for Manpower Management

Sep 2, 2011
Cover of A Model for Allocating Retail Outlet Building Resources Across Market Areas

A Model for Allocating Retail Outlet Building Resources Across Market Areas

Sep 2, 2011
Cover of Model Relativism

Model Relativism

Sep 1, 2011
Cover of Methodology for Investigating Differences in Evaluation Criteria Among Industrial Buying Influences

Methodology for Investigating Differences in Evaluation Criteria Among Industrial Buying Influences

Aug 31, 2011
Cover of A Marketing Promotion Model with Word of Mouth Effects

A Marketing Promotion Model with Word of Mouth Effects

Aug 25, 2011
Cover of Do European Industrial Marketers Budget Differently?

Do European Industrial Marketers Budget Differently?

Dec 19, 2003
Cover of Multi Pack:Marketing Management(International Edition) with Marketing Engineering:Computer-Assisted Marketing Analysis and Planning(International Edition)

Multi Pack:Marketing Management(International Edition) with Marketing Engineering:Computer-Assisted Marketing Analysis and Planning(International Edition)

Nov 11, 2003
Cover of New Prodct&Mkt Thinkr Pk

New Prodct&Mkt Thinkr Pk

Sep 5, 2002
Cover of Instructor's Manual

Instructor's Manual

Feb 28, 2002
Cover of Marketing Research CD Access Code Card

Marketing Research CD Access Code Card

Feb 28, 2002
Cover of Marketing Engineering Access Code Card

Marketing Engineering Access Code Card

Feb 28, 2002
Cover of New Product Development CD Access Code Card

New Product Development CD Access Code Card

Feb 28, 2002
Cover of Marketing Research/A Framework for Marketing Management

Marketing Research/A Framework for Marketing Management