A Marketing Promotion Model with Word of Mouth Effects

by Gary L Lilien and Ambar G Rao

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  • ISBN10 1179133714
  • ISBN13 9781179133713
  • Publish Date 31 August 2011
  • Publish Status Unknown
  • Publish Country US
  • Imprint Nabu Press
  • Format Paperback (US Trade)
  • Pages 74
  • Language English