Robert W. Bly is an independent copywriter and marketing consultant with more than thirty-five years of experience in B2B and direct response marketing. He has worked with over 100 clients, including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, and Grumman. He is the author of eighty-five books, including The Marketing Plan Handbook, and he currently writes regular columns for Target Marketing Magazine and the Direct Response Letter.
