Effective Marketing
by William G Zikmund • 5 editions • first published on 17 November 1994
Effective Marketing
17 November 1994
South-Western (US)
Format: Hardcover
ISBN10: 0314041621
ISBN13: 9780314041623
Effective Marketing
10 March 1995
South Western Educational Publishing
Format: Paperback (US Trade)
ISBN10: 0314056580
ISBN13: 9780314056580
Effective Marketing
1 September 1997
International Thomson Publishing Services (US)
Format: Hardcover
ISBN10: 0314069437
ISBN13: 9780314069436
Effective Marketing
23 September 1997
South-Western (US)
Format: Paperback
Edition: 2nd Revised edition
ISBN10: 0538878487
ISBN13: 9780538878487
Effective Marketing
8 February 2001
South-Western (US)
Format: Paperback
Edition: 3rd Revised edition
ISBN10: 032406392X
ISBN13: 9780324063929