Book 38

The objective of this book is to answer the calls from front-line managers, entrepreneurs, and scholarly researchers to reconstruct the theories of economics and business. Their request is for new theories to be more relevant to real life than the now-prevalent ones. To provide that answer, the book proposes to develop elementary postulates at the level of the four natural endowments of a business firm or an individual: self-awareness, imagination, conscience, and free will. Then, conclusions based on these postulates can be established through logical reasoning. On this realistic footing, the book employs the concepts, methodology, and logical reasoning of systems science to answer a full list of theoretically and practically important questions. Those queries involve such topics as rationality, the meanings of optima and choices of optimization methods, the relationship between micro- and macro-phenomena, consumption preferences, and utility representations.

 The target audience of the book includes graduate students and scholarly researchers, particularly those who look for opportunities to develop new territories in the world of economic and business knowledge. The book also aims at front-line decision-making managers and entrepreneurs who seek sounder theories than the commonly available ones on which to base their critical decisions. By competently employing the systemic intuition–yoyo model, graduate students, scholarly researchers, decision-making managers, and entrepreneurs can attain new conclusions. In addition, they will gain insightful understanding of market signals without unnecessarily expending other resources of limited availability.



Book 39

The objective of this book, the second volume of this monograph series, is to respond to the calls from front-line managers, entrepreneurs, and scholarly researchers to reconstruct the theories of economics and business so that the new theories will be more relevant to real life than the prevalent ones. Differing from what is presented in the first volume, this second volume emphasizes the development of systemic principles underlying a whole series of empirical discoveries and theoretical conclusions in more applied business studies. By employing the concepts, methodology, and logical reasoning of systems science, this volume addresses important issues about value creation and capture, managerial decision making in the modern business world, and the management of large-scale business forces.

The book particularly targets graduate students and scholarly researchers who are looking for opportunities to develop new territory in the world of applied economic and business knowledge. In addition, it aims at front-line decision-making managers and entrepreneurs who want sounder theories and more reliable methods than the commonly available ones on which to base their critical decisions. By masterfully employing the concepts, methodology, and logical reasoning of systems science, readers can expect to become better able to discover the previously unfamiliar essence of business practices and insightful opportunities for profit.