* The first English book introducing children's museum in China

* Uses rigid and diverse research methods, including both quantitative and qualitative design (experiment, observation and survey)

* Furthers the theory of informal learning and provides guidance on ways of elevating children's cognitive and noncognitive development and early childhood education in the informal space

* Includes comprehensive measures of child development such as creativity, cognitive skills, language, problem solving skills, science literacy, self-confidence and approaches to learning (ATL)

* Presenting multi-disciplinary theoretical perspectives from the fields of informal learning, museum education, ecology and economics of education