IEEE Press Series on Technology Management, Innovation, and Leadership
1 total work
Persuasive Communication for Science and Technology Leaders
by Stephen Wilbers
Many technical managers receive little to no training in the persuasive arts. While they’re technically skilled, they often lack the ability to engage effectively with an audiences outside their field. Persuasive Communication for Science and Technology Leaders: Writing and Speaking with Confidence delivers a thorough treatment of how to connect with audiences whose knowledge, values, personal experiences, ethnic background, gender, and worldview may differ from their own. This book offers practical lessons in a highly readable and entertaining style. It also includes guidance for avoiding common language errors that may undermine your credibility. Its scope goes beyond a standard textbook on persuasive communication. Its underlying theme could be described as values-based leadership for a more just, inclusive, and sustainable world, a theme that seems particularly pertinent during these times of multiple crises, misinformation campaigns, and science denial.
The distinguished speaker and author explores the broader importance of language and various techniques for expanding your expressive range and your professional influence. He will also teach you methods for conveying information clearly and precisely as well as in ways that inspire and leave a lasting impression. You will also benefit from:
- A thorough introduction to knowing and connecting with your audience, using voice, tone, and point of view for results, and engaging your reader with compelling openings
- An exploration of explaining complex technologies clearly, succeeding with challenging writing assignments, and applying a variety of persuasive strategies for agile responses to a rapidly changing world
- An examination of speaking effectively while thinking on your feet, including how to create a safety net and how to recover from a momentary lapse
- Practical discussions of writing in delicate situations, resolving conflict and winning over hostile audiences with Rogerian persuasion and communicating with authority, personality, and style
Perfect for undergraduate and graduate students in scientific and technical fields such as engineering, geology, botany, climatology, and epidemiology, Persuasive Communication for Science and Technology Leaders: Writing and Speaking with Confidence will earn a place in the libraries of technical managers who seek to better connect with their audiences.
Many technical managers receive little to no training in the persuasive arts. While they’re technically skilled, they often lack the ability to engage effectively with an audiences outside their field. Persuasive Communication for Science and Technology Leaders: Writing and Speaking with Confidence delivers a thorough treatment of how to connect with audiences whose knowledge, values, personal experiences, ethnic background, gender, and worldview may differ from their own. This book offers practical lessons in a highly readable and entertaining style. It also includes guidance for avoiding common language errors that may undermine your credibility. Its scope goes beyond a standard textbook on persuasive communication. Its underlying theme could be described as values-based leadership for a more just, inclusive, and sustainable world, a theme that seems particularly pertinent during these times of multiple crises, misinformation campaigns, and science denial.