Addison-Wesley Data & Analytics
3 total works
This is the first end-to-end, full-color guide to telling powerful, actionable data stories using Tableau, the world’s #1 visualization software. Renowned expert Lindy Ryan shows you how to communicate the full business implications of your data analyses by combining Tableau’s remarkable capabilities with a deep understanding of storytelling and design.
Each chapter illuminates key aspects of design practice and data visualization, and guides you step-by-step through applying them in Tableau. Ryan demonstrates how “data stories” resemble and differ from traditional storytelling, and helps you use Tableau to analyze, visualize, and communicate insights that are meaningful to any stakeholder, in any medium.
Information Visualization in Tableau presents exercises that give you hands-on practice with the most up-to-date capabilities available through Tableau 10 and the full Tableau software ecosystem. Ryan’s classroom-tested exercises won’t just help you master the software: they’ll show you to craft data stories that inspire action.
Coverage includes:
- The visual data storytelling paradigm: moving beyond static charts to powerful visualizations that combine narrative with interactive graphics
- How to think like a data scientist, a storyteller, and a designer -- all in the same project
- Data storytelling case studies: the good, the bad, and the ugly
- Shaping data stories: blending data science, genre, and visual design
- Seven best practices for visual data storytelling -- and common pitfalls to avoid
- Tricks and hacks you can use with any toolset, not just Tableau
With many changes introduced in Tableau 2018 and Tableau Prep, course materials, including lectures, assignments, and quizzes are currently being updated for Fall semester 2018.
Visual Data Storytelling with Tableau brings together knowledge, context, and hands-on skills for telling powerful, actionable data stories with Tableau. This full-color guide shows how to organize data and structure analysis with storytelling in mind, embrace exploration and visual discovery, and articulate findings with rich data, carefully curated visualizations, and skillfully crafted narrative.
You don't need any visualization experience. Each chapter illuminates key aspects of design practice and data visualization, and guides you step-by-step through applying them in Tableau. Through realistic examples and classroom-tested exercises, Professor Lindy Ryan helps you use Tableau to analyze data, visualize it, and help people connect more intuitively and emotionally with it.
Whether you're an analyst, executive, student, instructor, or journalist, you won't just master the tools: you'll learn to craft data stories that make an immediate impact--and inspire action.
Learn how to:
* Craft more powerful stories by blending data science, genre, and visual design
* Ask the right questions upfront to plan data collection and analysis
* Build storyboards and choose charts based on your message and audience
* Direct audience attention to the points that matter most
* Showcase your data stories in high-impact presentations
* Integrate Tableau storytelling throughout your business communication
* Explore case studies that show what to do--and what not to do
* Discover visualization best practices, tricks, and hacks you can use with any tool
* Includes coverage up through Tableau 10