Sams Teach Yourself Facebook® for Business in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn how to profit from Facebook’s powerful new business tools: Facebook Pages, Places, Deals, Ads, and more! Tips point out shortcuts and solutions; Cautions help you avoid common pitfalls; Notes provide additional information.

 

10 minutes is all you need to learn how to…

  • Define your Facebook-centric online business strategy
  • Plan and create your “business-friendly” personal Facebook page
  • Create a Facebook Page, also known as a “fan page,” for your business
  • Build your Wall with customer-focused status updates
  • Create more effective Info, Photos, and Discussions tabs
  • Find and install Apps that can help your business
  • Claim and edit your Facebook Places page, and get customers to “check in”
  • Plan, target, write, and design low-cost Facebook Ads that work
  • Promote your Facebook presence and track its impact
  • Offer Facebook Deals that attract new customers
  • Avoid common Facebook business mistakes

 

Sams Teach Yourself Google AdWords in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google AdWords to find more customers, sell more of your products and services, and earn higher profits at lower cost!

 

Tips point out shortcuts and solutions

 

Cautions help you avoid common pitfalls

 

Notes provide additional information

 

Plain English definitions explain new terms

 

10 minutes is all you need to learn how to…

  • Identify goals, target markets, and demographics
  • Create your AdWords account and publish your first test ads
  • Write great ads and continually improve your copy
  • Schedule ads for the right times of day, days of the week, holidays, and seasons
  • Master AdWords’ tools for managing accounts, bids, keywords, and ads
  • Choose, fine-tune, and optimize keywords
  • Use AdWords to complement organic search engine optimization (SEO) campaigns
  • Use geotargeting and other advanced techniques
  • Profit from AdWords’ suggestions–and know when to ignore them
  • Utilize AdWords reporting to improve your ads’ profitability
  • Control spending, manage cash flow, and reduce costs without impacting results
  • Troubleshoot your AdWords campaigns

> Sams Teach Yourself iPad™ in 10 Minutes offers straightforward, practical answers when you need fast results. By working through 10-minute lessons, you’ll learn everything you need to use your iPad to get online, get apps, use the Web, manage email, use maps, books, photos, music, video— anything! Each compact lesson zeroes in on essential techniques, with fast, step-by-step instructions that help you do it right the first time!

 

Tips point out shortcuts and solutions

Cautions help you avoid common pitfalls

Notes provide additional information

 

10 minutes is all you need to learn how to…



Make the Home screen an efficient control center for your iPad
Get online with Wi-Fi or 3G cellular connections
Get iPad and iPhone apps, including paid and free apps
Surf the Web
Receive and send email from as many accounts as you need
Use maps, books, music, photos, video, and more!


Sams Teach Yourself Google Places in 10 Minutes

 

Sams Teach Yourself Google Places in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn how to claim your free Google Places business page, improve it with everything from video to coupons, and attract more new customers, starting today!

 

Tips point out shortcuts and solutions

Cautions help you avoid common pitfalls

Notes provide additional information

 

10 minutes is all you need to learn how to…

  • Claim your free Google Places online business directory page
  • Publish your basic business information in just minutes
  • Help visitors experience your business with video, photos, and more
  • Keep your page up-to-date, painlessly
  • Add detailed directions to your location with Google Maps
  • Generate discount coupons that attract traffic
  • Encourage rave reviews on Google Places and Yelp–and respond effectively to online criticism
  • Easily create powerful in-store cell phone advertising with QR codes
  • Improve your Google Search rankings
  • Manage online impressions and get detailed feedback through the Dashboard
  • Build a low-cost Adwords campaign that integrates with Google Places

 

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