From coffee farming in Peru and cocoa production in Ghana to jeans manufacture in China and the Banana War of Guatemala and the Caribbean, this guide tells the human story behind the products we consume. Examining the contest between 'free' and 'fair' trade around the world, David Ransom argues that the key question is not whether trade should be regulated or deregulated, but whether it is to be the master or servant of the people. And a concluding chapter explains how, as fair trade products are being turned into 'brands' by large corporations, a new contest opens - it is no longer just a question of fair versus 'free', but what kind of fair trade.