Did you know:



Most ads are read for 2-3 seconds
60% of communication relies on body language
73% of people say no 5 times before they place an order!!!

There is only one place for researchers, project teams, marketers, development specialists and managers to find reliable up-to-date marketing data in one source: The Essential Marketing Sourcebook.

This new edition has been completely updated and expanded to include advice and tips from the gurus and the key industry associations. It provides generic, not industry specific information, which will apply to you, whatever business you are in. Contributors include: direct mail information service, association of British Chambers of Commerce, BT, Henley Centre for Forecasting, CIM, IDM, National Consumer Council, NatWest, Office of Fair Trading and more

Author :

Ros Jay is a professional writer whose previous bestselling titles include: Effective Presentation and How to Write Reports & Proposals That Get Results.

DID YOU KNOW :



84% of employees put job satisfaction as the No1 motivator
89% of managers say they need more training
The average absence time for full time manual workers in 1995 was 7.6 days
The average level of staff turnover is 11.5%

There is only one place for researchers, HR managers, department managers and employees to find reliable up-to-date personnel data in one source: The Essential Personnel Sourcebook. It provides generic, not industry specific information, which will apply to you, whatever business you are in.

This new edition has been completely updated and expanded to include advice and tips from the gurus and the key industry associations. Contributors include: ACAS, The Department for Education & Employment, The Equal Opportunities Commission, The Health & Safety Executive, Institute of Directors, The Institute of Employment Studies, The Institute of Personnel & Development and more.