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Designed for existing businesses and those contemplating an Internet start-up, this guide offers an introduction to e-commerce from scratch. While hi-tech stocks and Internet launches have briefly blossomed and died, a quieter revolution has been taking place in many of the small businesses which already successfully provide goods or services. This handbook is directed at the proponents and intended proponents of this quiet and increasingly successful revolution - those businesses looking for sustainable, organic growth on the Internet. Within each chapter there are hints and tips to help businesses and "did you know" sections which highlight current issues. Useful Web links are provided, as are brief glossaries for the uninitiated in either business or IT jargon.