The World of Goods

by Mary Douglas and Baron Isherwood

Published 22 November 1979
First published in 1979, this volume introduces a cultural factor to theories of consumption. The World of Goods goes beyond standard economic analyses, which rely on theories of individual psychology. Douglas studies how consumers use goods to fulfil their intentions in regard to one another. The World of Goods insists that goods are wanted for social purposes, for sharing and giving, more than for the private enjoyment that is the pivot of utilitarian explanations. This book offers a completely original way of thinking about consumption as a series of rituals.

Natural Symbols

by Mary Douglas

Published 26 September 1996

First printed in 1970, Natural Symbols is Douglas' most controversial work. It represents a work of anthropology in its widest sense, exploring themes such as the social meaning of natural symbols and the image of the body in society. This work focuses on the ways in which cultures select natural symbols from the body and how every natural symbol carries a social meaning. She also introduces her grid/group theory, which she sees as a way of keeping together what the social sciences divide and separate.
Bringing anthropology in to the realm of religion, Douglas enters into the ongoing debate in religious circles surrounding meaning and ritual. The book not only provides a clear explanation to four distinct attitudes to religion, but also defends hierarchical forms of religious organization and attempts to retain a balanced judgement between fundamentalism and established religion. Douglas has since extensively refined the grid/group theory and has applied it to consumer behaviour, labour movements and political parties.