Business Bitesize
2 total works
If you thought that the app market was just about games and big brands, think again. Businesses of every size in every sector have built their own apps and are reaping real commercial rewards.
Because of the relatively low cost of entering the app market, smaller enterprises can level the playing field, often outstripping their larger competitors simply because they have developed and marketed an app that delivers a service that their consumers are looking for.
This book isn't about how apps can help you run your business more efficiently, or an in-depth tutorial about how to create an app for your enterprise. Instead, it provides a unique introduction and overview of the possibilities for any small or growing business. It's a focused guide about the business of apps for those whose time is money.
Connecting with customers over their mobile phones and tablets allows a more intimate and ultimately more lucrative link between businesses and consumers to be established. With this latest book in the popular Business Bites series, you can help your business take the first steps into an exciting and growing marketplace.
Because of the relatively low cost of entering the app market, smaller enterprises can level the playing field, often outstripping their larger competitors simply because they have developed and marketed an app that delivers a service that their consumers are looking for.
This book isn't about how apps can help you run your business more efficiently, or an in-depth tutorial about how to create an app for your enterprise. Instead, it provides a unique introduction and overview of the possibilities for any small or growing business. It's a focused guide about the business of apps for those whose time is money.
Connecting with customers over their mobile phones and tablets allows a more intimate and ultimately more lucrative link between businesses and consumers to be established. With this latest book in the popular Business Bites series, you can help your business take the first steps into an exciting and growing marketplace.
Since China opened its doors to the world in 1978 its growth has been nothing short of meteoric. The 2007-09 credit crunch had little or no impact on the Chinese economy that continues to grow by almost 10% a year. China itself is now the fourth largest economy behind the USA, Germany and Japan, and if its current growth can be sustained, analysts expect China to become the world's largest economy by 2025.
China is not, though, simply the factory of the world. As the Chinese economy has developed, so has its population, with an estimated 8.5 million Chinese citizens migrating to urban areas each year in search of work and a better standard of living. As a result, the market for your business' goods and services is inexorably growing.
But can small businesses really compete in this vast market? It's a question that many small business owners are asking themselves.
The Small Business Guide to China looks at not only how the Chinese economy works and what its citizens want to buy, but also how business is transacted in a market that will become the largest single consumer base on the planet over the next decade. Full of practical support and guide, the book addresses topics from intellectual property rights to the correct etiquette during a business meeting.
No matter what your business sells, investigating the markets in China is definitely an area to look into, and this easy-to-read informative bitesize guide shows you how!
China is not, though, simply the factory of the world. As the Chinese economy has developed, so has its population, with an estimated 8.5 million Chinese citizens migrating to urban areas each year in search of work and a better standard of living. As a result, the market for your business' goods and services is inexorably growing.
But can small businesses really compete in this vast market? It's a question that many small business owners are asking themselves.
The Small Business Guide to China looks at not only how the Chinese economy works and what its citizens want to buy, but also how business is transacted in a market that will become the largest single consumer base on the planet over the next decade. Full of practical support and guide, the book addresses topics from intellectual property rights to the correct etiquette during a business meeting.
No matter what your business sells, investigating the markets in China is definitely an area to look into, and this easy-to-read informative bitesize guide shows you how!