Today companies come under intense pressure to create and measure shareholder value. Managers need to get to grips with performance measures in order to do so. But which of the numerous value creation models should you adopt?

This best-selling briefing - now revised and updated in a second edition - provides a much needed independent review of the different value creation models and offers practical advice on how such a system should be implemented. The viability of alternative approaches is assessed through practical examples. The briefing then explores the ways in which you can maximise shareholder value at both strategic and operational levels within your company.

Contents include:

Financial performance measurement in context Operational measures of business performance Shareholder ratios Economic value added Other approaches to measuring shareholder value at corporate level Cascading shareholder value measures into the business Value based management Case studies

Features new content on:

economic value added (EVA) total shareholder return (TSR) cashflow return on investment (CFROI) updated case study material

This briefing takes a business-oriented, cross-functional view to pricing. It examines the impact of competition, customer perceptions and expectations, and the position of price in a coherent marketing strategy. It addresses the key issue of elasticity and sensitivity to volume from strategic, marketing and financial points of view.

Creative accounting is nothing new. It has been a temptation and a problem from the moment that accounting principles were first used to report on business performance. This book provides an overview of the judgement areas involved in accounting, and the ways in which financial results can be manipulated by managers and accountants who desire a particular outcome. The recent scandals over financial reporting have brought creative accounting into the public domain, making it more apparent to those involved in business that accounting is an inexact science. World leaders have joined the debate, making it clear that management have a legal and moral responsibility for producing meaningful information for their stakeholders. However, uncertainty and grey areas in accounting, have made managers fearful of the implications and unclear as to what they can and should do to fulfil their responsibilities to stakeholders and the community.This book examines the key issues surrounding creative accounting and will help managers to understand the different areas of judgement and the responsibilities of the different parties involved including shareholders, directors, managers and auditors.
It also highlights key issues in the current debate, and examines why so many companies are having problems and why the controls in the US seem to be less effective than those in Western Europe.