This is a brilliant book written both for the individual, self-employed sales rep as well as for use by large corporates as a great sales 'tool' for their staff. The author, Gary Collins, has been in sales management for global blue-chip companies for over 24 years and has amassed some inspirational knowledge that he passes on here. His great tips and advice will help you: have a positive and competitive attitude to ensure that you achieve all of the goals that you set yourself or are set for you; develop outstanding communications skills; learn how to gain valuable information with great questioning techniques; plan your time, customers and sales call to optimise your efficiency and effectiveness; close your sales presentations early to maximise your productivity; and, negotiate the best deal to ensure a long lasting and mutually rewarding business relationship.