Taschen Basic Art Series

Andy Warhol is recognized today as the most important exponent of the Pop Art movement. He overturned the traditional understanding of art and placed in its stead a concept that retracts the individuality of the artist. Warhol was a critical observer of American society, exposing his compatriots' consumerism in his paintings ("Campbell-" and "Brillo" series), as well as their fascination for sensational journalism. In 1963 Warhol founded his "Factory" in New York, literally a manufactory of ideas and work, which influenced film in the 1960s, published the influential magazine "Interview" in the late 1970s, and also produced Warhol's own artwork: Warhol conceived the idea, and a "worker" in his factory carried it out. The work remained (consciously) unsigned - a fact which nevertheless did nothing to diminish Warhol's reputation. He once complained that rich New Yorkers would willingly hang his "Electric Chain" in their living rooms - as long as its colours co-ordinated with the wallpaper and draperies.

Pop Art

by Klaus Honnef

Published 27 February 2004

Peaking in the 1960s, Pop Art began as a revolt against mainstream approaches to art and culture and evolved into a wholesale interrogation of modern society, consumer culture, the role of the artist, and of what constituted an artwork.

Focusing on issues of materialism, celebrity, and media, Pop Art drew on mass-market sources, from advertising imagery to comic books, from Hollywood's most famous faces to the packaging of consumer products, the latter epitomized by Andy Warhol's Campbell's soup cans. As well as challenging the establishment with the elevation of such popular, banal, and kitschy images, Pop Art also deployed methods of mass-production, reducing the role of the individual artist with mechanized techniques such as screen printing.

With featured artists including Andy Warhol, Allen Jones, Ed Ruscha, Robert Indiana, Jasper Johns, Robert Rauschenberg, and Roy Lichtenstein, this book introduces the full reach and influence of a defining modernist movement.