Macmillan Master
2 total works
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
Mastering Fashion Buying and Merchandising Management
by Tim Jackson and David Shaw
Published 16 November 2000
The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.