Communication, Media and Politics

1 total work

Making Sense of Political Ideology

by Bernard L Brock, Mark E Huglen, James F Klumpp, and Sharon Howell

Published 1 January 2005

Making Sense of Political Ideology explores the erosion of ties among ideology, language, and political action. Analyzing political language strategies, it shows how to dissect language so we can better understand a speaker's ideology. The authors define four political positions-radical, liberal, conservative, reactionary-and apply their techniques to contemporary issues such as the war on terrorism. They emphasize the dangers of staying trapped in political gridlock with no consensus for governmental direction and propose that the ability to identify and bridge positions can help political communicators toward constructing coalitions and building support for political action.