Moon California

by Liz Hamill Scott

Published 1 February 2009
Writer and native Californian Liz Hamill Scott covers the best that the Golden State has to offer, from day hikes through awe-inspiring Yosemite Valley to rest and relaxation at the resorts of Palm Springs. Liz offers many unique trip strategies, such as a PCH Road Trip and a Food and Wine tour. Including expert advice on wine tasting in Napa Valley, exploring the Big Sur coast, and finding Gold Country ghost towns, Moon California gives travelers the tools they need to create a more personal and memorable experience.

Travel writer and outdoors enthusiast Ann Marie Brown covers the best of Coastal California, from hiking through redwoods in Big Sur to lounging on the famous beaches of Malibu. Brown is the perfect tour guide, offering unique trip ideas for a wide variety of travelers including Pacific Coast Highway Road Trip and a complete tour of California's best beaches. Including expert advice on Touring the Hearst Castle, visiting the Channel Islands, and enjoying the nightlife of LA and San Francisco, "Moon Coastal California" gives travellers the tools they need to create a more personal and memorable experience.The target demographic for "Moon Handbooks and Moon Metro" is the 'frequent traveller'. These travellers take 5 or more trips each year and have a household income exceeding GBP 38,000. This demographic is over 40 per cent of UK travellers, and more than other segments of the marketplace, these frequent travellers use the internet to research and plan trips. They are more educated and have more international travel experience than any other travel demographic group.
These travellers report using a number of off-line sources for travel information in addition to the internet; the most popular off-line source is 'friends, family and co-worker'; the second most popular source is 'travel guides, books, and magazines'.

Moon Northern California

by Liz Hamill Scott

Published 8 September 2009
Writer and native Californian Liz Scott covers the best that Northern California has to offer, from day hikes through awe-inspiring Yosemite Valley to rest and relaxation at the spas and vineyards of Wine Country. Scott offers many unique trip strategies for a variety of travelers, along with expert advice on exploring the Big Sur coast, and finding Gold Country ghost towns. Moon Northern California gives travelers the tools they need to create a more personal and memorable experience.

Moon Southern California

by Liz Hamill Scott

Published 1 September 2009
Writer and native Californian Liz Hamill Scott covers the best that the Southern California has to offer, from road trips through the vast deserts to the glitz and glamour of Beverly Hills. Scott offers many unique trip strategies, such as PCH (Pacific Coast Highway) Road Trip, and provides insight on all the must-see sights. Including expert advice on exploring Los Angeles, San Diego, and the rest of the southern half of the state, Moon Southern California gives travelers the tools they need to create a more personal and memorable experience.