With work pressures mounting and information overload, do you find it hard to find the time to brush on your skills? This practical guide makes it easy for you to learn or improve your essential professional skills by breaking down subjects into simple steps that can be learnt week by week. By the end of the six-week course, the results should be noticeable to all who work alongside you.

Consumers are bombarded with thousands of marketing messages everyday telling them what they should do, where they should go and what they should buy. With this essential guide, learn how to get ahead of the competition, step by step, in just Six Weeks of practical guidance. Six Weeks to Perfect your Marketing Skills covers the following: Week 1: Writing Marketing Plans Week 2: Viral Marketing Campaigns Week 3: Building a Successful Brand Week 4: Direct Marketing Campaigns Week 5: Understanding Consumer Behaviour Week 6: Free Publicity For Your Business Also available in the series from August 2003: Six Weeks to Perfect Your Business Strategy Six Weeks to Perfect Your Professional Skills Six Weeks to Find a Job