Putting Customers First

by Andy Bruce and Ken Langdon

Published 29 August 2002
Focus your organisation on customers and form successful working partnerships with clients.

Strategic Thinking

by Andy Bruce and Ken Langdon

Published 15 August 2000
Learn how to define develop and implement a dynamic business strategy with Strategic Thinking. This concise and informative guide shows you how to plan short- and long-term objectives how to put toether the right team for the right job how to communicate your vision and how to maintain a flexible approach by monitoring past performance and predicting future trends. It covers the essential tools of strategic management from SWOT analysis and feasbility studies to budgeting forecasts to help give you a competitive edge in today's fast-moving business world.