World of Art
2 total works
The story of graphic design is one of the most exciting and most important in the history of 20th-century visual culture. Created to inform, identify and promote, graphic design has evolved from its roots in the development of printing to become a profession and a discipline in its own right. This documentary history encompasses a vast range of media: printed posters; brochures and magazines; film, television and video; corporate identity. Reproduction techniques are fully treated, including lithography, photomontage, airbrushing, photography and computer-generated images.
The story of graphic design is one of the most exciting and important in the history of twentieth century visual culture. From its roots in the development of printing, graphic design has evolved as a means of identification, information and promotion to become a profession and discipline in its own right. This authoritative documentary history begins with the poster and goes on to chart the development of graphics in brochures, magazines, advertising, corporate identity, television and electronic media. It also discusses technical innovations such as the use of photography, and the revolutionary impact of digital technologies.
Preserving the author’s own original layout, now a typographic and print design classic, and with over 800 illustrations fully integrated with the text, this indispensable account is clear, comprehensive and absorbing.
With over 800 illustrations
Preserving the author’s own original layout, now a typographic and print design classic, and with over 800 illustrations fully integrated with the text, this indispensable account is clear, comprehensive and absorbing.
With over 800 illustrations