According to an old joke, a visitor to New York who was admiring the yachts of the bankers and brokers naively asked where all the customers' yachts were. Of course, none of the customers could afford yachts, even though they dutifully followed the advice of their bankers and brokers. The customers had not got rich from the stock market.
Although Fred Schwed had a deep understanding of and few illusions about the world of investment Where are the Customers' Yachts? is very far from cynical. Schwed's insight into the psychology of investment professionals and their customers is as relevant today as it was in 1940. He did not say that investment is pointless, or that private investors never make any money. Rather, he cast doubt on the ability of the financial services industry to provide
any really valuable advice to its customers.
Leo Gough's interpretation of Where are the Customers' Yachts? brings Schwed's insights to life with modern examples. Readers will discover:
* How to spend their income, not their capital;
* That just because someone works in the stock market doesn't mean they are a good investor;
* Why exceptions are the rule;
* How to ride the winner and avoid the collapses;
* The secret of the 'fat, stupid peasant' approach.
Gough explains why investment is ultimately about psychology rather than numbers. This lucid, concise and jargon-free book shows you how you can adopt Schwed's original techniques and become a real investment ace. This interpretation of Fred Schwed's Where are the Customers' Yachts? illustrates the timeless nature of Schwed's insights by placing them in a twenty-first century context and is an inspiring reworking of one of the most influential investment books ever written.

Clever, amusing and revealing, Parkinson's Law is as relevant now as it was on its release in 1958. Basing his observations on the premise that 'work expands so as to fill the time available for its completion' Parkinson explored the realities of human behaviour within a bureaucracy. He didn't theorise, but instead wrote wittily about how people really function in organisations. In C. Northcote Parkinson's Parkinson's Law Leo Gough illustrates the continued relevance of Parkinson's insights with contemporary examples and shows how the observations can be applied to businesses of all sizes.
Modern readers of Leo Gough's interpretation of Parkinson's Law will discover:
* Why increasing their sales is not always a good thing;
* How to get meetings and committees to work the way they want them to;
* Why, like it or not, looking good can make people more successful;
* How to cope with toxic bureaucrats;
* Why most management theory is a waste of time.
This brilliant interpretation of a twentieth-century classic will help managers cut through the management speak, eradicate unnecessary tasks, learn to network properly and negotiate their way through bureaucracies with a light heart and an open mind.

Written in 1645, The Book of Five Rings is considered a classic treatise on military strategy, much like Sun Tzu's The Art of War, and it is still widely read today. The author, Miyamoto Musashi, was a Japanese samurai warrior who wrote of his expertise in kenjutsu ("the art of the sword") and of his years of intense combat. So how can the ideas of a seventeenth-century samurai provide help with the challenges we face today? In this brilliant interpretation Leo Gough transforms Musashi's ancient text into a practical guide on dealing with conflict by using contemporary examples. Twenty-first century readers will discover:
* The importance of knowing the disposition of your 'enemies';
* Why you shouldn't have a favourite way of doing things;
* Why you should never ignore a gut feeling;
* How to keep focused on your aims and objectives;
* The secrets of seeing through deception.
Miyamoto Musashi's The Book of Five Rings offers 52 simple, yet powerful, proven techniques to help deal with conflict that can be applied to business, careers and home life. Leo Gough's interpretation of Musashi's work illustrates the timeless nature of his insights by bringing them to life with modern examples. Gough transforms Musashi's wise words into a handy, authentic, realistic guide to prevailing over the opponents we face in our careers, our businesses, our social interactions and our personal lives; all without a bloodied sword in sight!