Successful business in a week
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Understanding Business on the Internet in a Week
by Bob Norton and Cathy Smith
Published 12 February 1996
This text examines utilizing the Internet as a business tool. Its potential for business is enormous, but for much of the business world, especially small businesses, the Internet remains a mystery because of the technical jargon. This book aims to simplify the Internet, tackling it as a business tool from the start-up manager's point of view. It covers access choices and decisions, finding your way around the Internet, communication, information-gathering and marketing, security, legal and financial issues, and the benefits of electronic mail. There are case studies of managers' use of the Internet included in the book.