Book 209

This guide to fund-raising management addresses the kind of problems that fund raisers actually confront every day and provides step-by-step guidance and practical advice on dealing with those problems. The text covers everything from the staffing, financial and material resources a fund raiser needs to have in place, to the behind-the-scenes preparation required to conduct different long and short-term campaigns. It also includes communications strategies, solicitation strategies and programme evaluation methods.