Series:

Express Exec

2 total works

Cover of E-Selling

E-Selling

by Bob Cotton

Published 1 January 2003
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.

Cover of E-Innovation

E-Innovation

by Bob Cotton

Published 10 January 2002
Fast track route to successful innovation in a digital world

Covers the key areas of e-innovation, from planning for continuous change and trend forecasting to e-innovation processes and distributed innovation

Examples and lessons from some of the world's most innovative businesses, including Napster, Cybiko, RedHat, Handspring and Sony, and ideas from the smartest thinkers, including Eric S. Raymond, James F. Moore, Leonard Fuld, Robert G. Cooper, Peter Small, Bruce Kogut and Anca Meitu

Includes a glossary of key concepts and a comprehensive resources guide