Strategic management of financial institutions
1 total work
This book explains how Electronic Payment Systems (EPS) can help retail banks and other financial and retail institutions win new customers and keep them. It argues that the prime motivation for deploying EPS should not be to make the organization's job easier, or to reduce the volume of paperwork, but to make the retail institution's products and services more attractive to customers, and to construct systems through whicy these more attractive products and services can be delivered. It is only by making the attraction of new customers the primary aim that effectie and workable systems can be designed and deployed. Separate chapters are devoted to automated teller machines (ATMs), electronic funds transfer at point of sale (EFTPoS), telephone banking and smart cards. In each case the chapter concludes with summary guidelines for winning customers. It also provides detailed instructions on how to bring an electronic payment system to the market. The reader is guided through the preparatory planning stage, establishing a strategy, defining the system's requirements, gathering the tools of implementation, launching the service and monitoring its effectiveness.
There is also a handy checklist of questions to address. Then follows a survey of the extent of implementation of each of the major types of electronic payment systems in the United Kingdom, United States and continental Europe. The author also explains the principal consumer advantages of using electronic payment systems, suggests ways of overcoming the traditional institutional barriers to accepting the primacy of the customer, and lists the most commonly voiced complaints from the general public about EPS. The final chapter identifies five major trends in the area which will help the reader plan to meet the demands of the future.
There is also a handy checklist of questions to address. Then follows a survey of the extent of implementation of each of the major types of electronic payment systems in the United Kingdom, United States and continental Europe. The author also explains the principal consumer advantages of using electronic payment systems, suggests ways of overcoming the traditional institutional barriers to accepting the primacy of the customer, and lists the most commonly voiced complaints from the general public about EPS. The final chapter identifies five major trends in the area which will help the reader plan to meet the demands of the future.