British Books for Managers

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Modern Business Administration BBM Edition British Books for Managers

by Robert C. Appleby

Published 17 August 1994

This introduction to the study of business administration and management points the way to further, more specialized, reading. The book is divided into two parts: management principles - the nature of management, business and its extrenal environment, corporate strategy and controlling, organizing, directing and controlling; management in action - marketing in action, production and operations management, human resource management, administration management. This edition includes updated sections on small business management, business ethics, the Single European Market and trade in Eastern Europe, environmental legislation, management of change, managing non-profit organizations, electronic trading and total quality management. Assignments, review questions and problems appear at the end of each section. there is an expanded, comprehensive glossary of managment terms at the end of the book. The book is suitable for students of business and management at pre-undergraduate and undergraduate level. It is also suitable as a reference book for practising managers and employers.