McGraw-Hill Advanced Topics in Global Management

1 total work

International Management

by Paul W. Beamish, etc., Allen Morrison, and Phillip Rosenzweig

Published 1 January 1991

The internationalization process and ongoing multinational management are the focus of the text. The cases, some of which come from Harvard, have been field-researched and classroom-tested. Topics covered include: global sourcing strategy; the design and management of international joint ventures; international strategy formulation; and the global manager.