Cram101 Textbook Outlines
1 total work
This introduction to the principles of management aims to feature a balance of both breadth and depth of coverage, giving students both prescriptions of what effective managers should do and descriptive studies of what practicing managers actually do. This revised edition has three objectives: to integrate the content better - now including ethics and global management as integrative themes; to further refine the writing style - focusing discussion, shortening paragraphs and expanding the use of examples; and to make the content more practical. The book aims to demonstrate the changing global relationships in business, and how concepts need to be modified to reflect differences between national cultures. It further explores how ethical issues affect the manager's job.