Routledge Advances in Management and Business Studies
2 total works
Reconfiguring Public Relations: Ecology, Equity, and Enterprise
by Professor David McKie and Debashish Munshi
Published 10 January 2010
Innovative and timely, this PR book is the first to address environmental questions within the context of global business. An excellent counterpoint to the existing US-oriented literature on this topic, here the authors set out ways to equip public relations to respond to and re-imagine itself in the light of current major forecasts and trends for